Attractiveness of less risky alternatives versus attractiveness of cigarettes. Are we nearly there yet?
Time: 15:45 - 16:00
Date: Friday 4th December
The presentation will consider what needs to happen for less risky alternatives to kill off smoking. It will include some thoughts on what motivates efforts by activists and regulators that are preventing smokers from switching to less harmful options; and provide a review of some of the developments that are improving the competitiveness of less harmful alternatives against cigarettes.
- Prof Peter Hajek Professor of Clinical Psychology - Wolfson Institute of Public Health, Queen Mary University of London