Packaging, flavours and nicotine descriptions on nicotine and tobacco products

Package design and elements are powerful tools for the marketing and promotion of tobacco and nicotine products. In 2024, the UK Government has proposed powers to regulate nicotine product packaging and flavours; however, to date, these have not been outlined.

Dr Eve Taylor will discuss her work on standardising the packaging, flavour descriptors and nicotine descriptors of e-cigarettes, nicotine pouches and heated tobacco products and how this may effect the appeal and harm perception of adults and youth.