Greater Manchester is making smoking history: Meeting people where they are and not where we think they should be

Time: 15:35 - 15:50

Date: Wednesday 8th December 2021

Greater Manchester’s Making Smoking History strategy was launched in 2017 to tackle inequalities by reducing smoking prevalence across the population. Since then, it has helped to improve the health, wellbeing, and wealth of thousands of residents and their families and is currently leading the way for tobacco control in England. Campaigns have focused on hard hitting, engaging, positive, non-patronising messages with a GM voice and feature local people telling their stories about stopping smoking and living with smoking related harm. Creating fair and equitable access to an integrated stop smoking system is still a work in progress. This includes universal access to advice, support and to stop smoking medications, Nicotine Replacement Therapy (NRT) and e-cigarettes.  E-cigarettes have been an important part of successful quit attempts and that has been promoted actively.  Most importantly, GM smokers are using e-cigarettes and want their quit attempts to be supported and reinforced.


  • Andrea Crossfield MBE Independent Public Health Consultant and Population Health Policy Specialist - Greater Manchester Health and Social Care Partnership

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