Is there a place for low-risk nicotine ‘alternatives’ on the market when smoking is about to disappear?
Time: 12:55 - 13:10
Date: Tuesday 7th December 2021
In some countries, like Norway and Sweden, the level of smoking has reached a minimum – in particular among young adults below the age of 25 where the prevalence of smoking is approximately 2%. Availability to snus in combination with a robust infrastructure for tobacco control are the main reasons. In these markets snus has displaced cigarettes and ever-smokers has made up the majority among snus users. When smoking is about to be eradicated, the largest reservoir of potential snus users – the smokers – will decrease. As a consequence, the future prevalence of snus users will probably decline. However, the decimation of smokers will subsequently also change the user configuration of snus. Never smokers will eventually make up the majority, and – if large enough – tip the net effect on public health effect from positive to negative. In such a situation, the harm reduction function of snus – and e-cigarettes – will be reduced. Still, availability to these products may deter tobacco prone youth in future generations from taking up cigarettes – provided that hunger for nicotine will exist in future generations. I will present the recent trends on tobacco use in Norway and discuss how the new situation will challenge the narrative of THR.