Understanding & addressing harm perceptions

An increasing proportion of youth and adults are inaccurately perceiving vaping as equally or more harmful than smoking. In this session, Dr Katie East will provide an update on what we currently know about harm perceptions of vaping among youth and adults, including their relationship with vaping and smoking behaviours as well as interventions to correct misperceptions. Findings from an online experiment evaluating the impact of brief vaping facts films (designed for social media) on correcting vaping misperceptions among young adults in the UK will also be presented. Dr East will also discuss gaps in the evidence around vaping perceptions, particularly in the UK, and how these could be filled.