Louise Ross

Clinical Consultant, NCSCT

Chair and Mental Health Lead, New Nicotine Alliance


Louise Ross retired in 2018 as the manager of the Leicester, England, Stop Smoking Service, but continues to be active in tobacco harm reduction. The Leicester stop smoking service was the first in the country to go ‘ecig-friendly’ on No Smoking Day 2014. She now works as Business Development Manager for the Smoke-Free app which includes working with the expert team of advisors who offer live on-demand support to smokers who want to quit, whether this is with traditional products, vaping, novel nicotine products or no products at all. She also works as a freelance consultant for the National Centre for Smoking Cessation and Training NCSCT where many stop-smoking and tobacco harm reduction resources can be found (see the NCSCT YouTube channel). Louise is the Chair and Mental Health Lead for the New Nicotine Alliance

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