Risk perceptions of e-cigarettes

A substantial body of evidence shows that e-cigarettes are both effective for smoking cessation and much less harmful than combustible cigarettes. But many people (including some vapers) still believe vaping is equally or more harmful than smoking – and perceptions are worsening, rather than improving, over time. This talk will look at how risk perceptions of e-cigarettes have changed over the past decade, discuss the likely causes of these changes, and outline potential implications for public health.