Swap to Stop – Going for a million

The UK’s Prime Minister has announced the most ambitious and comprehensive tobacco control Plan in 20 years. Vaping policy is at the heart of the plan fully embracing the goals of maximising the opportunity for smokers to quit while guarding against youth uptake. In this presentation Martin Dockrell will set out how the Government is honouring the pledge to offer 1 million smokers in England a vape as part of a smoking quit attempt, the first national Swap to Stop scheme anywhere in the world. He will outline some of the innovative schemes already underway and set out the opportunities for the year to come