Opportunities and dilemmas- how Fresh is addressing vaping within a collective shared vision for a Smokefree Future

Since 2005 the North East in England has had a comprehensive tobacco control programme in place and overall smoking rates have more than halved – the biggest drop of any region. The session will look at core components for this and what the vision for the future is. Ailsa will focus on youth vaping issues set within a broader context around tobacco and other related harms and measures to strike the best-balanced approach.

Hazel Cheesman from ASH will reflect on how the rest of the country is approaching the question of vaping, how other regions are following the lead from the North East and they progress being made to develop coherent approaches to maximising the opportunities from vaping for adult smokers while minimising the risks to teenagers.