Implementation of a Generation End Game (GEG) in Malaysia: Evolution in tobacco policies

In this session Dr Sharifa Ezat Wan Puteh will discuss smoking prevalence in Malaysia and the West Pacific Region (WPRO-China as the biggest supplier of tobacco to the Asian region) and consider the implementation of a Generation End Game (GEG) in an upper middle income country which has grappled with tobacco control for many years. Despite signing the FCTC in 2005, Malaysia has not been able to reach its target and is compounded by the ill-effects of black market tobacco. Dr Sharifa will present & discuss data on the prevalence of tobacco smokers, prevalence of e-cigarette use, and heated tobacco products, burden of disease and current policies to fight the detrimental effects of smoking.  This talk will discuss the potential impacts of the GEG Tobacco Bill (coming soon in Nov 2023).  Finally this session will explore the relationship between tobacco control and harm reduction policies and consider the barriers for both, including concerns about health hazards of nicotine containing products and how harm reduction policies in one country may affect the equilibrium in another country.