Opening Keynote: Are we scapegoating young people and where should collective responsibility lie?

In this keynote talk Professor Notley will discuss and highlight the latest evidence on young peoples use of nicotine containing vapes, specifically disposables. She will draw attention to a missing evidence source in the debate about youth vaping – the voice of young people themselves. Young people have clear views, and are influenced by media messages that are consequential for their behaviour, which is particularly important when many young people view vaping and tobacco smoking as interchangeable behaviours.  This session will challenge “dualisms” (focusing either on youth prevention OR adult cessation) and the impact of wording such as “no long term data” and how this is heard and interpreted.  Finally, Professor Notley will ask if we are scapegoating young people and where should collective responsibility lie.