Swap to Stop: how vaping has become mainstream

Why did vapes create such a breakthrough in the English Stop Smoking Services? What was it about this people-driven innovation that brought us to the point where vapes will be given by the government to a million people who smoke? Is it a treatment, or something else entirely? Louise Ross, who launched the first vape-friendly stop-smoking service, looks at how switching to vaping has become not only possible but is supported by and enabled through national policy. She will look at the obstacles that still need to be overcome and the benefits that could be gained.