Ben Youdan

Director

ASH New Zealand

Biography

Ben Youdan started his career running the UK’s No Smoking Day Campaign in the early 2000’s before moving to Aotearoa New Zealand in 2006 to take on the role of ASH Director. He worked on the campaign for the Smokefree 2025 goal, and the policy steps to accompany it. In 2013 he took time out of tobacco control to work as the election campaign director for the New Zealand Green Party, and setting up a community led social change project in highly deprived communities in South Auckland. After working with these communities where vaping was disrupting generations of smoking, he returned to ASH with a particular interest in harm reduction as a tool to reduce inequity, and achieve Aotearoa New Zealand’s smokefree 2025 goal.  He currently splits his time between ASH, and as policy adviser to the New Zealand Heart Foundation.